Never go bra shopping on the eve before Valentine's Day. You will encounter an absurd number of middle-aged men awkwardly browsing the lingerie section. This makes the already unpleasant task of bra shopping even worse and makes for an embarrassing time for everyone involved. The awkwardness is heightened if the middle-aged man has children with him helping him to pick out "something nice for Mommy."
Ladies, heed my words: Never go bra shopping on the eve of Valentine's Day.